Judah Armani has pioneered new ways in which design education, particularly service design education and practice, can be deployed to transform the lives and education of those serving prison sentences. He established InHouse Records, which is a fully functioning record label operating in seven UK and three USA prisons, along with Aux Magazine, a publication that is primarily educational but also engaging and entertaining. It is distributed in 48 prisons in the UK and USA. InHouse Records exploits a social innovation design approach, inspired by Judah Armani’s life experience as well as his Royal College of Art service design training and background. Over 10,000 learners in prisons have been through the InHouse programme and many of its graduates now enjoy creative employment at InHouse, at Aux Magazine as well as at its very supportive industry partners. The benefits of the programme include the effects on those leaving prison, their families and society at large. The process helps build human and social capital, providing hope and motivation for those who take part. Graduates of the InHouse programme have a re-offending rate of less than 1%.
 
All classes in prison are predicated on an ‘asset based’ approach, focusing on ‘what is strong and not what is wrong’. Classes are designed to ‘learn through doing’ and draw heavily on design methods. This design methodology is a metaphor for life outside prison. Learners join at an ‘aspirational stage’ – the aspiration to learn music. This means that they engage with literacy (lyric writing) and numeracy (rhythm) as well as business practice. This includes how to design and package performances including those in London’s West End theatres and design and create content for the Aux magazine. Graduates of InHouse Records and Aux are also active in supporting Judah Armani in teaching this innovative design approach for social innovation in other institutions including The Rhode Island School of Design, The Royal College of Art and Central Saint Martins, in London.